A lot of people want to know, does Toyota makes Lexus? In short, Yes. But read on to learn more about the history between these two brands.
Toyota Motor Corporation has come up with a special division of luxury vehicles, which is the Lexus. In Japan, it is noted as the best-selling model of high-end cars, although it is also available globally. In fact, the brand is currently marketed in more than 70 countries throughout the world. At present, the make is based in Nagoya, in Japan, and there are several operational centers situated in certain parts of the world including USA and Belgium.
Lexus was first created in 1983, but it was not launched until about 1989. While the Lexus brand was made by Toyota, it operates independently. However, the profits are considered as the total performance of Toyota. By 2013, the company has reaped about 520,000 total number of sales, which is one of the biggest sales in history.
How it All Began – Brief History of Lexus
The brand first started with the codename F1 during the year 1983. In 1989, it was introduced to the public as the original Lexus LS. Afterwards, Toyota’s luxury vehicle division came up with different models of vehicles such as the SUV, convertible, coupe and sedan.
From the years 1989 to 2005, all Lexus vehicles were under the Toyota group, and there were equivalent model names given for every car. Lexus eventually unleashed its F marque performance division, in 2007. This was the year when the IS F sport sedan was launched, and the LFA supercar was presented two years after.
Toyota devoted years to design a luxury car that is within the same range as several other luxury vehicles available internationally. After six years of designing and developing the vehicle, Toyota soon came up with the LS 400. Furthermore, Toyota soon decided to establish a new brand that could help in marketing the car to a wider audience.
Before it was introduced to the public, Lexus was originally referred with the name Alexis, which was the leading option among its developers. However, there were 200 other choices for the best name suitable for the vehicle brand, which were proposed by Lippincott and Marguiles, an image consulting company.
At present, there are five locations in the world that manufacture the Lexus, although four of these plants are based in Japan such as the Sanage, Higashi Fuji, Miyata and Tahara. As for plants overseas, there is one in Cambridge, in Ontario. The Tahara plant in Japan, however, has earned a reputation for manufacturing Lexus vehicles with the least amount of defects.
Further Details about Lexus
Lexus is a subsidiary of the Toyota Motor Corporation, a Japanese automobile maker, which is also entirely owned by the latter. However, it operates independently from its parent company, although Lexus continues to share the engineering resources with Toyota. In the United States, it is one of the brands of vehicles that have been recognized for its premium quality and performance. The LS Sedan is the brand’s flagship car, which was released in 1990. It has also received numerous awards and ranked as among the finest in terms of quality and design.
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